NEW YORK, NY — In a move that highlights the growing trend of athletes taking direct control of their financial futures, former Wake Forest University football player Barrett Powell has partnered with 360 Sports, Inc. to explore the launch of a new alternative investment fund.
The initiative aims to bridge the gap between sports, entrepreneurship, and institutional wealth management, specifically focusing on empowering athletes to transition from sports figures into general partners and sophisticated investors.
Powell, a former linebacker for the Demon Deacons who graduated with a degree in Communication and a specialized minor in Entrepreneurship and Social Enterprise, brings a unique blend of athletic discipline and business acumen to the venture. Since his time in Winston-Salem, Powell has focused on strategic business development and market operations-making him a natural fit for 360 Sports’ expanding ecosystem.
“We are shifting the entire power dynamic,” said Robert Licopoli, CEO of 360 Sports, Inc., regarding the partnership. “We aren’t offering a seat at someone else’s table or buying into a pre-packaged fund. The athlete business is the asset. By partnering with 360 Sports, we are democratizing the ability for athletes to actually step up as GP owners, control the fund, and build generational equity on their own terms.”
The collaboration leverages 360 Sports’ deep operational expertise in navigating regulatory frameworks and structuring alternative trading platforms. By turning the athlete’s business ecosystem into the investable asset class, the model allows fans, institutions, and accredited investors to align directly with the athlete’s entrepreneurial growth.
For 360 Sports, this partnership with Powell marks a natural evolution in their mission to redefine sports capitalization. By shifting the focus to true GP ownership, the initiative moves past traditional NIL or wealth management advice, giving collegiate and retired athletes the actual keys to institutional fund ownership.
Further details regarding the regulatory compliance structures and the initial rollout of the athlete-GP framework will be released as the exploratory phase concludes.
To learn more visit www.360Sportsinc.com
Important Regulatory Notice & Disclosure
The securities offered under Regulation D (Rule 506(c)) and Regulation A (Tier 2) have not been registered with or approved by the U.S. Securities and Exchange Commission (SEC) or any state securities commission. The SEC does not pass upon the merits of, or give its approval to, any securities offered or the terms of any offering, nor does it pass upon the accuracy or completeness of any offering circular or other solicitation materials.
