Why Take an Athlete’s Brand Public?

We help athletes create their business, then we help scale your business which includes a path to the NYSE.

The financial benefit in the form of raising capital is the most distinct advantage. Capital can be used to fund capital expenditure.  Another advantage is an increased brand awareness of the company and athlete because IPOs often generate publicity by making their products known to a new group of potential customers.

IPO also may be used by founding individuals as an exit strategy, not only for early investors but also the athlete themselves. Many venture capitalists have used IPOs to cash in on successful companies that they helped start-up. So can you.  This is a great opportunity for athletes to benefit financially off the value of their overall brand, not just one part.

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