I recently spoke to an official at LinkedIn and asked how I can increase exposure on my posts. This is what they said.

There are a few steps you can consider to engage your audience and boost your profile visibility:

  1. Diverse Content: Experiment with different types of content, such as articles, images, videos, and interactive posts. Diversity in content can capture the attention of a wider audience.
  2. Consistency: Regularly post high-quality and relevant content to keep your audience engaged. Consistency helps in maintaining an active presence.
  3. Engage with Others: Interact with your network by liking, commenting, and sharing posts from others. Meaningful interactions often lead to reciprocal engagement.
  4. Hashtags and Keywords: Utilize relevant hashtags and keywords in your posts to make your content discoverable to a broader audience.
  5. Network Expansion: Connect with professionals in your industry or related fields to expand your network and potentially reach a larger audience.
  6. Analytics and Insights: Use LinkedIn’s analytics tools to monitor the performance of your posts. This can provide valuable insights into what content resonates most with your audience.
  7. Profile Optimization: Ensure your LinkedIn profile is fully updated, showcasing your skills, experience, and accomplishments. A well-optimized profile can attract more connections and engagement.
  8. Engage in Groups: Participate in relevant LinkedIn groups and discussions to showcase your expertise and connect with like-minded professionals.

 

If you’ve tried these strategies and still experience persistent inactivity, feel free to reach out to LinkedIn, They will provide further personalized advice and assistance based on your specific situation.

Remember, LinkedIn’s algorithms prioritize content that generates meaningful engagement and interactions. By focusing on providing value to your network and fostering authentic connections, you can increase your chances of maintaining a vibrant and active profile.

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